Monday, December 31, 2012

DC Ratings Record

As an advertising professional, I love this other post by Dan Steinberg on the TV ratings for the Redskins-Cowboys Sunday Night matchup.

From the article:

The game earned a 44.6 rating in this market, according to Nielsen overnights — meaning about 1,053,000 homes in this market tuned into the game. It also earned a 68 percent share, meaning a strong majority of in-use televisions were tuned to that game. 

Nationally, the game was also the highest-rated NFL regular-season primetime game ever on NBC.


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